Enterprises live today in a world that is fast-paced, ever-changing, and focused on experience, innovation, and transformation; it is a world in which if you are not growing, you are failing and in which the pressure is intense. Unfortunately, too many enterprises are hamstrung and suffer from an inability to be quick and agile. This slowness is created by culture of complexity that leads to a lack of employee and customer engagement and an inability for people, and therefore businesses, to succeed. To address this issue, enterprises need to break out of the old way of doing things and refocus their priorities and activities around the mantra that user experience is king, and that every effort should be made to enhance it. In this session we will explore the impediments to exceptional user experience, their reasons for being, and being to understand why we haven’t yet been able to overcome them.